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Interviewer:The rep landscape has changed dramatically in recent years. What’s the biggest challenge today? WayMaker Ventures: Regulations have made traditional lab compensation models unstable. Reps are often stuck waiting months to see if they’ll get paid — or tied to a single lab with limited coverage. Interviewer:How does WayMaker Ventures solve that? WayMaker Ventures: We’re

Interviewer:Many clinics feel burned by labs. Why is trust such a big issue in this space? WayMaker Ventures: The lab industry has long struggled with transparency — especially around billing and coverage. Providers have been promised simplicity, only to deal with denials and patient complaints later. Interviewer:How does WayMaker Ventures approach lab partnerships differently? WayMaker

Interviewer: Why is turnaround time such a critical issue for providers? WayMaker Ventures: Infections don’t wait. When results take five days, a patient may already be worse — or on the wrong treatment. Faster results mean providers can act sooner and with greater confidence. Interviewer: How does WayMaker Ventures improve turnaround times? WayMaker Ventures: Our

Interviewer: Clinics often say lab ordering is one of their biggest operational headaches. Why is that still such a challenge today? WayMaker Ventures: Lab ordering forces clinics to make high-stakes decisions quickly — insurance alignment, turnaround time, and test accuracy — often with very little guidance. Most systems rely on dropdowns or single-lab models that