Interviewer: Clinics often say lab ordering is one of their biggest operational headaches. Why is that still such a challenge today?
WayMaker Ventures: Lab ordering forces clinics to make high-stakes decisions quickly — insurance alignment, turnaround time, and test accuracy — often with very little guidance. Most systems rely on dropdowns or single-lab models that don’t account for real-world complexity, which leads to confusion, delays, and patient frustration.
Interviewer: What’s the biggest misconception clinics have when they hear about WayMaker Ventures?
WayMaker Ventures: Many assume that having access to multiple labs will increase complexity. In reality, our platform does the opposite. We simplify multiple lab options into a single, guided workflow that feels like using one lab — while still preserving provider control.
Interviewer: How does WayMaker Ventures reduce patient billing issues?
WayMaker Ventures: We remove guesswork around insurance before an order is placed. By matching patients to labs with the highest likelihood of coverage, clinics drastically reduce surprise bills, which also reduces frustrated patient calls.
Interviewer: What’s the day-to-day impact on clinic staff?
WayMaker Ventures: Staff no longer manage multiple requisitions, shipping labels, or portals. Orders take under a minute, results are centralized, and workflows remain consistent — even with staff turnover.